Espresso Business Success Program - eBook
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......."I just got your book and video. I wish that I'd
had them before I opened my coffee shop, I would
have done many things differently. I hope that it is
not too late for me to save my business."

...................................................................................
~ Cathy

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$tart Up & $tay Open

Common Sense Advice

Articles by

Alex & Oksana Fisenko

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The Fisenkos circa 1970

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Click title to read articles:

Beating Recession ~ Thriving in Today's Economy *NEW*
- posted August 2009

We are all 'feeling the economic realities' of today --- but you can continue to move forward and to prosper with your espresso-based business if you make sure your practices are serving you to the fullest --- an honest assessment of menu, pricing, quality and service is needed now more than ever. Read this timely article by Oksana Fisenko.

How to 'Recession Proof' & Increase Your Espresso Sales

So, you opened your shop & are selling mostly brewed coffee! You may be missing a great opportunity to be making some "real" money. Espresso is where the real money is...

Common Sense Advice When You Need It Most

Why should you consult with Alex & Associates before investing? Right at this moment you may have a Golden Coffee Business opportunity staring you in the face ~ and you may not have a clue what to do about it! Take a look at this article before you jump...

The Eight Biggest Coffee Business Mistakes & How to Avoid Them
~ Seven Case Studies

Why should you read this? Because it may make the difference between fulfilling your dream of being in business for yourself and making a good living - or wasting all your money and your time! Don't court disaster ~ read this article, then call Alex & Associates before you invest...

Coffee Drive-Thrus: The Future of This Industry

There is a tremendous opportunity for serious investors to create coffee drive-thru concepts that combine an attractive design, good locations, proper equipment layout, effective marketing, fast service and a good tasting product! There is so much to consider, uncover some of these questions in this article...

Coffee Business for Dummies

With all the popularity of How-To books "For Dummies", here is our short guide written for people that don't have a clue. Count yourself among the clueless? Read this article before investing your hard earned money and your valuable time...

Buying an Existing Shop

Several times a week we get calls and e-mails from people that invested in an existing coffee shop and are greatly disappointed in its performance. They jumped, without real understanding of the business into what they thought would be a great opportunity for them to be in business for themselves and make a good living. Instead, they found themselves in a bad dream, in danger of losing their investment. Read this article to learn how to avoid a bad investment...

Increase Sales by Adding Espresso to Your Existing Business

There are thousands of shops with excellent potential for espresso sales all over the country. They could be anything from fast food, deli or sandwich shops that don't even open in the morning hours, to drive-thru cleaners and book stores. Many of them could increase their daily sales from $200 to $1000, depending on the location, marketing, the espresso setup and the taste of the product. Read this article to learn about adding espresso to your existing shop or cafe...

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You may be missing a great opportunity to be making some "real" money.

Let Alex & Associates help you hedge that bet!

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