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Espresso Business Success Program |
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"Espresso Business Success Program"
Please call 1-866-590-9423 - ask for Oksana or Mike 9 AM - 6 PM PST. Alex's "Espresso Business Success Program" ~ The Book What you will find inside:
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Alex's Espresso Training DVD
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"Latte Art" DVD - Advanced Barista Training This DVD is designed for those who would like to take their skills to the next step. By watching some of the top baristas from the coffee industry, one will learn advanced techniques and "extreme" latte art pours, such as the Autumn Leaf, the traditional Rosetta, and many more.
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Why You Need Alex & Associates
BEFORE spending Big Bucks on leases, design/layout, equipment, supplies, or wasting precious time doing "research" that won't lead you anywhere, We invite you to explore the comprehensive services and materials available through Alex & Associates. You won't find this anywhere else! Why not start with the most thorough resource? Most of your concerns and questions will be answered by our programs. The first and most important issue is whether what you are planning to do makes any business sense in the first place! Why waste money and time on something that won’t work? Unfortunately, we find that many people jump into this business without the right information and sadly end up losing their investment. We offer an industry specific business plan template in our Espresso Business Success Program book to help you create one quickly and conveniently, not only for potential lenders or landlords, but also to give you a much better idea of the costs involved in starting up your specific concept. It will provide realistic earning projections based on your location. Though we cannot provide financing assistance our business plan has helped many of our clients secure financing with the SBA, friends, relatives and other sources. When you approach a prospective lender for financing, you MUST talk intelligently about the business and present them with a realistic plan for what you will do with the money, where it will go, and how much you will have available after paying your expenses to repay their investment. With Alex & Associates on your team helping you from the start, your chances of securing financing will be greatly improved. If you have already secured financing and are seriously considering a certain location to open your business, wouldn’t you want to know whether that location is appropriate for your concept, before you commit to it? This is the single most important decision that you will make. Location determines whether your business will succeed or not. Alex & Associates also offers over-the-phone personal consultation with Michael or Oksana Fisenko to help you choose the right location. We turn down more than half of the proposed locations. If you already have a location and are planning the design of your shop of drive-thru, the Espresso Business Success Program includes working space and equipment layout designs that will make your operation more efficient, therefore speeding up customer service and increasing their satisfaction. These are not architectural building plans, but the design on which your architect or contractor will base their plans. A detailed list of all necessary equipment and supplies, and our personal recommendations of what and where to get it, depending on your location are also provided. This will save you months of research and prevent you from purchasing the wrong items, equipment you don’t need and will save you money and aggravation. About to open your shop? Our program also includes effective and proven ways to jump-start your business. It includes proven and tested “espresso focused” marketing techniques that will help you to sell more espresso based drinks and put more money in your pocket. It also includes an espresso focused “customer friendly” menu which is one of your most important marketing tools. While the average independent coffee shop manages to serve only 31% espresso based drinks, our clients have the potential to average 87%! Just think how much more money you will make if instead of selling 200 cups of brewed coffee at $1.25, you sell 200 espresso based drinks at an average price of $2.47! That means over $50,000 a year more in your pocket after the cost difference! Buying an existing coffee business? Alex & Associates can help you determine if it’s a good investment or a money pit. We have helped many people avoid buying somebody else’s headaches and aggravations! Adding a coffee concept to your existing business? Will it generate enough sales to justify the money and time invested in the project? If it doesn’t we will tell you why, and if it does, we will show you how to maximize that opportunity! Combined with Alex’s Espresso Training DVD, our Espresso Business Success Program will show you how to prepare better tasting drinks and “hook” your customers so they want to return day after day. Alex & Associates can show you step by step what you need to do and how to do it, whether you are planning a coffee shop or a drive-thru; would like to add a specialty coffee to your present business; increase sales at your current espresso business; or are considering buying an existing coffee business. We can help you save thousands of dollars with our proven methods and techniques to help you prevent mistakes, use your time and resources wisely and avoid countless aggravations! Isn’t that what you are looking for? >>> You can order the BOOK & DVD at OUR SHOP.
Do you want to start a Coffee Business, OR a Coffee Business that Makes Money? By the time you are ready to open for business you will have invested $7000+ just for the basic espresso equipment and some supplies, and from $50,000 up to $250,000 for a coffee shop or a drive-thru, not to mention the many weeks or months of your time. Considering how much time, money and emotional investment you will put into it, wouldn't it be a terrible waste of your money, time and a great loss of opportunity if you did not know how to plan, execute and conduct your business so as to generate money instead of losing it? Don't you agree? As Alex & Assoc. traveled all over the country helping to open independent coffee shops and drive-thrus, (over 214 as of July '06!), we came across many coffee businesses which were disasters created by people without a clue because they opened on their own, not knowing about our consulting services!
$pending More Money $tarting Your Coffee Business Won't Guarantee Your $uccess! Here is one example:
There are hundreds of similar cases all across this country that turned opportunities into disasters, losing all of their investment and wasting their time! But they did save a couple of hundred dollars on "free" training and consultation - didn't they? How much would it be worth to you to prevent similar mistakes and start your coffee business on the right track from day one?
Another case study in being ill-prepared: Not long ago we got a call from a man in PA who opened a coffee shop six months prior to that. During his planning stage he found our web site, "read every word of it", and was considering ordering this Program. However, an "experienced" employee that he hired from another coffee shop told him that it would be a waste of money, that she would teach him "how to make the drinks". He was calling us because he was concerned about the slow progress of his sales. We talked a bit about his location, which seemed to be in a good area. Then we asked him about the following:
Had he invested in this "Espresso Business Success Program" and our personal consultation over the phone included in the price, he would not have made the above mistakes and would have put at least an additional $17,000 or more a year in his pocket!
Does this Program work? According to the Specialty Coffee Association of America, (SCAA), the average independent coffee shop manages to serve only 31 percent espresso based drinks. Our clients' average is over 78 percent espresso sales! When you invest in this Program you will learn how to do it too. Here is what some of our clients have to say:
Alex and Oksana Fisenko discovered how to maximize the potential of the Espresso/Coffee-by-the-Cup Business the last forty years. During that time Oksana & Alex opened and operated sixteen of their own coffee shops, (with two failures) and helped open hundreds of independent coffee shops and drive-thrus in every conceivable location all over the world for their clients. WE REALLY LEARNED WHAT WORKS AND WHAT DOESN'T ~ and compiled all that practical experience, proven to work in the real world, into our Espresso Business Success Program. So you won't have to repeat all the mistakes that Alex made; so you can start your business on the right track from day one, "with the least of pain and the most of gain!" Isn't that what you want? As Alex & Associates traveled all around the world helping people open coffee shops and drive-thrus, they saw many opportunities that turned into disasters; created by people that jumped into this business without a clue or followed the advice of friends, relatives, the coffee roaster or the "experienced barista" that they hired away from the competition. Sometimes it was too late for damage control. Here is the Good News: You don't have to be one of those casualties! Most of those disasters could have been prevented with this Program and the included one hour consultation!
This Program Costs How Much? Yes, a few hundred dollars is a lot for a "book and a DVD". But you are not paying for a "book and a DVD". You are investing in knowledge derived from over forty years of experience and over two hundred, personal, on-site coffee business openings, in every conceivable location all over the world! We learned what works and what doesn't, and so will you! How much is that worth to you? You are investing a few hundred dollars to save yourself many thousands of dollars in preventing mistakes and insuring your profitability! You are investing to find out whether your plan makes any business sense in the first place, before you start spending real money! How much is that worth to you? You are investing to complete your project with "the most of gain and the least of pain,” which means you are investing your money in areas that really matter for the success of your business, instead of wasting it on overpriced and needless decor, equipment and supplies that may not contribute a penny to your profits or costumers' satisfaction! What can you spend your money on that will benefit you more than this Program and our over the phone consultation? That may save you tens of thousands of dollars in mistakes, months of wasted time, and countless aggravations? That may fulfill your dream of being in a successful business for yourself? Please fill in this blank: “I would rather spend my money on __________ than on this Program". Obviously, you wouldn't want to risk your money on something that does not work, would you? Hundreds of our successful clients have already taken this "small risk" by ordering this Program.
After you purchase this Program, you can upgrade to any of our consulting Programs by deducting the purchase price, up to our Turn-Key! The material will be sent to you no later than the next working day after receiving your order. If you don't think that you need this Program, please read Biggest Coffee Business Mistakes
Alex & Associates - Oksana & Michael Fisenko Phone & Fax: 1-866-590-9423 - 9 a.m. - 6 p.m. PST
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